Individual Giving Team Leader – full time

Closing date for applications: Monday, 31st January 2022 (midnight)

Interview Date: Monday, 7th February 2022


Please note this role falls within the requirement to be fully vaccinated for COVID-19 by 1st April 2022 (subject to medical exemptions).



Are you an experienced leader who thrives working both as part of a team and also leading a team?

Are you comfortable working both with the existing Fundraising Team here at St Leonard’s and with individuals from the local community?

Do you relish the opportunity to develop and expand the individual giving income stream to secure the long term future of St Leonard’s Hospice?

Do you set high standards and have the ability to bring fresh ideas to an established team with plenty of energy and enthusiasm?

Are you committed to putting ‘the patient at the centre of everything we do”?

This role, new to St Leonard’s Hospice, is being introduced to meet the needs of our donors, diversify our income stream and seize the opportunities presented by COVID-19 to engage with existing and potential supporters in a new and more sustainable way. It requires a strategic thinker with ability to turn thinking into business plans who is proactive in their approach, is diplomatic, has strong influencing skills, and thrives well in a culture of change and innovation. You will be motivated and imaginative, committed to leading an enthusiastic team but also able to work individually and across boundaries. Your experience will be in fundraising in the charity sector with a real flair to meet and exceed fundraising/income generation targets. You will already have a proven track record in fundraising/income generation in the third sector. You will possess a genuine interest in hospice work and an understanding of the needs of individuals, families and businesses.



Regular Giving (Direct Debits and Standing Orders)

1.1        Implementation and management of Individual Giving Acquisition and Retention campaigns including planning and scheduling campaign strategies with oversight from the Head of Fundraising.

1.2        Manage and ensure the effective administration of existing regular giving, including conducting monthly direct debit claims, in order to reach the annual budget. This will be done in partnership with Starvale, who administer our regular gifts.

1.3        Develop and promote regular giving initiatives to attract new donors, including promoting paperless direct debits.

1.4        Working with the Head of Fundraising and Supporter Engagement Team Leader, contribute to maximising the potential of the database, segmenting and targeting supporters who have the potential to give regularly or at a mid-range level. Identify and target in memory donors who have the potential to become regular, and/or mid-range donors.

1.5        Liaise with internal and external stakeholders including agency management – building strong relationships and providing all required information for the successful delivery of campaigns and strategies.

1.6        Plan to convert, retain and develop donors to deliver strong supporter engagement and income growth.


2          Weekly Lottery

2.1        Manage the relationship with our External Lottery Manager Starvale to ensure that we are on track with plans and that all opportunities are being maximised.

2.2        Analyse the numbers of new players, cancellations etc; taking action when necessary.

2.3        Work closely with Starvale when working on new regular giving initiatives to decide which approach is best for different audiences.

2.4        Review and implement a weekly lottery marketing plan.


3          Direct Marketing and Cash Appeals

3.1        Develop and deliver effective campaigns to successfully acquire new supporters in line with overall fundraising strategy, meeting objectives, ensuring a programme of testing is included in every campaign and growing the supporter base for St Leonard’s Hospice.

3.2        Working with the Head of Fundraising and other colleagues to manage, develop and promote direct mail campaigns.

3.3        Working with the Head of Fundraising and other colleagues to develop, manage and promote one-off cash appeals via the Hospice Newsletter and solus mailings.

3.4        To support the Individual Giving Fundraiser to run in-memory donation events such as Light up a Life and Rainbow of Ribbons (although the fundraiser will have end to end responsibility for this) and to delegate the implementation of other Individual Giving activity as appropriate.

3.5        Develop, manage and promote online appeals via our website and paid and organic social media.

3.6        To carry out research through a range of sources, including the Internet, Intranet, publications and other external contacts, including other charities, in order to obtain relevant information that can contribute to proposals, mailings, applications, donor strategies and fundraising communications.

3.7        Use supporter insight, data, and external trend analysis to spot opportunities for income growth or development.

3.8        Work with colleagues in communications to develop engaging case studies and stories of patients and their families for use in acquisition campaigns.

3.9        Devise inspirational and exciting ways to demonstrate the impact of donations on the lives of beneficiaries and ensure that timely and appropriate updates are provided to key supporters regarding the Hospice’s current activities and impact.


4          Supporter Experience and Insight

4.1        Ensure supporters are appropriately thanked to build on their loyalty and commitment to St Leonard’s.

4.2        Regularly review communications with supporters and ask for feedback on ways in which we can improve.

4.3        Work with the Supporter Engagement Team Leader to implement effective supporter journeys to build relationships with new supporters and maximise lifetime value.

4.4        Develop audience insight-led initiatives and ideas designed to improve experience, grow engagement and increase donations.

4.5        Continuously horizon scan for fundraising trends and use external learning to benefit activity.

4.6        Develop and report on KPI’s, including non-financial measures.


5          Cross Team Working, Compliance and Reporting

5.1        Working with the Supporter Engagement Team Leader and other Finance and Administration staff, contribute to the maintenance of the donor database, ensuring that all records are fully and accurately maintained and that new contacts are added on a regular and timely basis.

5.2        Effectively line manage the Individual Giving Fundraiser through yearly appraisals and regular 1:1s to support in-memory giving and other individual giving appeals.

5.2        Be aware of the overall activities of the Hospice and provide informed speeches and presentations to the local community and represent the Hospice at functions when required. Represent the Hospice at seminars, conferences and networking events to build up awareness and increase income.

5.3        Work collaboratively with colleagues across the Income Generation department in order to assist in maximising income and support for the Hospice from all sources. Assist with department fundraising activities as required, attend Hospice and public events and support the Hospice within the community.

5.4        Provide the Head of Fundraising with regular activity reports and attend 1:1 and group meetings.

5.6        Provide information and articles for Hospice publications, e.g. newsletter and social media as well as external publications.

5.7        Work closely with the Communications Team on promotions, publicity, public relations and advertising in relation to regular giving and one-off appeals. Manage the production and booking of all marketing, PR and other promotional activity for the initiatives included in the role.

5.8        Maintain and develop good relationships with Hospice volunteers.

5.9        Ensure all fundraising activity complies with St Leonard’s Hospice policies and procedures and also the legislative requirements of fundraising, including the Fundraising Regulator, Charity Commission, the Charities Act, the Data Protection Act and GDPR and PECR.


Individual Giving Team Leader – Candidate Brief

Application Instructions

Application Form

Criminal Records Declaration

Equality & Diversity Monitoring Form